If our decade-plus of marketing sustainable products and services has taught us anything, it's that being green doesn't sell a product: it only sells if it fills a need and is value-priced.  However, if it has both these attributes and has a valid environmental benefit that can be leveraged, green marketing can sway your customers’ purchasing decisions and drive sales, which is the ultimate goal of any marketing effort.

Capabilities

The tenets of marketing communications do not change simply because what you offer has an environmental benefit.  Green marketing, like all marketing, relies on delivering a relevant message to a specific, targeted audience.  It’s about properly communicating a product’s sustainable feature or benefit to influence potential buyers, to sway them to prefer your brand over a competitor’s.  We know.  We’ve been doing it since we opened our doors in 2000.

About Us

Sustainability, corporate social responsibility and the triple bottom line have moved beyond the tipping point to become a sensible, successful business strategy to create competitive advantage.  More and more companies are discovering the financial benefits of sustainable business development: development that identifies and leverages opportunities created by environmental stewardship and social responsibility. 

Braun & Zurawski can help you navigate the current business landscape, identify sustainable marketing opportunities and incorporate them into your overall sales efforts to ensure the enduring success of your organization.  In fact, we’ve been developing sustainable positioning strategies for our clients since our inception.  We understand the subtle nuances of sustainability and we know how to effectively leverage it in the marketplace with impactful marketing solutions. 

Our experience is unmatched.

  • The Alliance for Sustainable Built Environments relies on B&Z for more than its marketing needs:  we also coordinate ASBE’s overall strategic direction.
  • B&Z has created comprehensive internal and external sustainability programs for industry leaders such as Kohler, Johnson Controls and JohnsonDiversey.
  • In 2000, The U.S. Green Building Council asked us to help them launch their LEED® Green Building Rating System.

Whether you need a green marketing plan that is creatively strategic or sustainable marketing materials that are strategically creative, B&Z can help you create powerful marketing solutions that leverage your sustainability efforts, increase market share, enhance the customer relationship, generate leads and/or improve sales.

Contact Us

No matter your needs,
no matter your customers,
no matter your industry,
we're confident we can help you
create a marketing communications
program that delivers the
results you want.

Drop us a line...we love new challenges.
All our general info is at the bottom of the page.
If you want to email Craig or Al, their info is below.

Craig Zurawski
Account Services

Al Braun
Creative Services

 

 

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